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Chinese art and culture has entered the spotlight with the rise of the Mainland economy and the globalization of China business.

To reflect this important cultural trend, Sunwah has made key donations to universities to establish art galleries, museums and seminar halls. These include the Choi Koon Shum Art Museum at Nanjing University, Choi Koon Shum Centre for International Art Distance Exchange at Shanghai University, Choi Koon Shum Museum of Humanities in Fudan University, Choi Koon Shum Hall in Northeastern University and Choi Koon Shum Museum in Jinan University.

In addition, Sunwah sponsors art and culture activities such as National Day Concerts and art exhibitions to help promote cultural exchanges between Hong Kong, Mainland and the world.